Benefits of the Sustained Growth 5 Step Programme©

  • An immediately actionable plan to increase sales and reduce costs leads to profitability growth.
  • Key performance indicators are established and regularly reviewed, ensuring that growth becomes monitored and sustained.
  • Stronger cash flow reduces debt and increases funding for innovation and capital investment.
  • Improved information reporting leads to better decision-making, further contributing to growth.
Sustained Growth Programme (1)

Sustained Growth 5 Step Programme© Explained

Step 1: Qualification Conversation

An initial half hour qualification conversation is had between us to discuss how the Sustained Growth 5 Step Programme© can benefit your organisation.

Step 2: Evaluation of  your Current Situation

Based on your financial information, such as management accounts and the sales daybooks, conversations with key staff members and a review of your competitive landscape, a report is generated containing a review of:

  • Sales trends.
  • Sales prices and margins by product & service.
  • Diversification of revenue.
  • Customer loyalty & account management of current customers.
  • Effectiveness of the current marketing spend.
Improved Performance (1)
  • Whether there is a structured sales and marketing plan in place.
  • Your competencies & unique selling proposition.
  • Your place in the competitive landscape & a review of industry trends.
  • The effectiveness of your quality system and the impact of any quality issues on your brand or customer retention.
  • Cost and overheads, including supplier management.
  • Employees under the headings of staff churn, staff engagement and staffing levels.
  • Technology in terms of how existing technology in the business is capable of achieving the strategic plan.
  • The effectiveness of the working capital cycle and cash flow management.
  • The efficiency of tax planning.
  • Return on current assets and any required capital investment.
  • Risk management & contingent liabilities.

Step 3: Decide on Priority Issues & Create an Action Plan.

  • In light of the company strategic direction, mission and vision, decide on which areas require full and immediate attention
  • Create an action plan that focuses on these issues.
  • Identify the capabilities and resources required.
  • Allocate time, people, and money to address the priority issues with specific timeframes.


Step 4: Review the Action Plan

  • Project-manage the action plan to ensure that all defined steps are being carried out in the correct time frame.
  • Analyse whether the results being achieved are as intended.
  • Establish whether corrective strategies need to be put in place.


Step 5: Create a Regular Review Structure

  • Establish key performance indicators (KPIs) and set targets for improvement.
  • Review these regularly and implement corrective action for any under-performing areas.
  • Ensure everyone in the company understands how they contribute to these KPIs.
Bob Lee
Consultant, Investor & Author - Great Place to Work US